Angry August has arrived in the valley — except it’s only July
JACKSON, Wyo. — It’s July, and a community once teetering on the edge of a precipice now grapples with the unforgiving nature of the valley. Long hours, housing insecurity and staffing shortages; they are all dominating themes of summer 2021’s tale.
“Angry August” was once a term that described the burnout felt in the service industry at summer’s end when the bouts of tourism drag on. But the term no longer applies to just a single month; many say they feel the crunch every day in Jackson this summer.
This year, service industry workers in Jackson have seen an unprecedented influx in visitation. With growing numbers of visitors and a shortage of staff, the burden of a high-stress work environment has translated into added pressures for these individuals in their day-to-day life.
At the end of the day, one question remains: will a workforce survive in an environment that does not prioritize and protect them?
Staffing Shortages
For Dan Quirk, manager of The Bird, the answer is no.
“It will, unfortunately, crumble quick,” said Quirk.
Since the onset of spring, The Bird has endured the busiest of seasons on record.
“We were basically doing our summer numbers from May 1 on. At that point we were severely understaffed, luckily we have a very solid core staff and we were able to get through it, but it was a grind. May felt like July for us because we were doing summer numbers.”
The crowds, the traffic — it’s not just hearsay. Recent cellphone data indicates that there have been 50,000-plus visitors to Jackson every day so far in July. On July 7, nearly 60,000 individuals paid a visit to Jackson, a history-making metric, but one that generates concern among the local community.
In seasons past, Quirk said he was able to generate schedules that ran through the season. But with staffing shortages, there are too many inconsistencies to plan for just the two or three days ahead.
“Normally I’ll have the front of house fully staffed by early April, but I’ve been training someone every week this summer,” Quirk said. “I used to set a schedule that would run through September, but this year it is almost a day-to-day thing.”
Several weeks ago, The Bird shut down its infamous Sunday brunch. It was a subtle signal to the community that their staff could not be overworked if they wanted to continue to operate for the season.
“It was a combination for us of a staffing issue but also a staffing burnout issue,” Quirk said. “We made that decision for our employees’ sake and well-being. Sundays have been nuts for us all summer, more so than normal and it made sense for us to pull that shift.”
For restaurant managers like Quirk, it is an all too common theme to live in constant fear of staff burnout, along with the inability for their workers to meet rent, eventually forcing them out of town. It’s a harsh and never-ending cycle that breaths desperation. He notes how they’ve managed to navigate this concern:
“Ultimately it’s finding that balance between our obligation to our staff. They have x amount of shifts and more so than ever they are relying on all that money to live here because it’s increasingly unaffordable. It’s a balance of making sure that those guys are getting the hours that they deserve, want and need but also making sure that we are preserving their wellbeing.”